CRM

A Customer Relationship Management (CRM) system is a software application that helps businesses manage their interactions and relationships with customers. It typically includes tools for storing and organizing customer data, tracking customer interactions and interactions with the business, and automating sales, marketing, and customer service processes.

The goal of a CRM is to improve customer satisfaction, loyalty, and retention by providing a more personalized and streamlined customer experience. Some common features of a CRM include contact management, sales force automation, marketing automation, customer service, and analytics. CRM systems can be used by businesses of all sizes, in a variety of industries, and can be accessed via desktop or mobile devices.